Liquid I.V. Brand Refresh
Liquid I.V. had spent a decade building one of the most recognizable hydration brands in the country. As the brand evolved, so did the need for a visual identity that could match its ambition. Alongside the Liquid I.V. team, we helped art direct the new identity direction and led the execution across every consumer touchpoint.
Client
Liquid I.V.
Timeline
6 Months
SERVICES
Web Social Experiential PR Boxes Art Direction
Website
Challenge
When a brand the size of Liquid I.V. refreshes its identity, the real work is in the rollout. The challenge was taking a bold new visual direction and executing it consistently across every medium — web, social, email, paid ads, billboards, and experiential — so the new look felt cohesive everywhere consumers encountered it.
Solution
Same extraordinary hydration, whole new world on the outside. We took the refreshed identity and ran with it — translating the bolder logo, vivid colors, and mouthwatering fruit imagery across web, social, email, paid ads, billboards, and festival activations. Every touchpoint, unmistakably Liquid I.V.
Result
The refreshed brand rolled out across every consumer touchpoint with a cohesion that made the new identity feel intentional from day one. The "New Look. Same Hydration." campaign captured exactly what a brand refresh should feel like — familiar enough to retain loyalty, fresh enough to turn heads.
